About—Boilerplate

I write the words companies use to announce themselves.

20+ years of it. Press releases, bylined articles, case studies, and the campaigns that carry them. Most of that work is B2B technology. Semiconductors, cybersecurity, fintech, healthcare data, drones, real estate software.

I have worked both sides. Agency at Bospar, Mission Control Communications, Graham & Associates, Antenna Group and 10Fold. In house at Century Analysis, CYA Technologies and Vyew, where a release had to survive the engineer who built the product.

Trade shows taught me the most. I ran U.S. public relations for COMPUTEX TAIPEI in 2016 and 2017, and the CES campaigns for Taiwan's Industrial Technology Research Institute. A chess-playing robot we placed reached CNN, Fox and the Wall Street Journal.

Before any of this I studied classical guitar and early music, and read French. A score and a product spec ask the same thing. Find the structure. Make it audible to someone who was not in the room.